Dec

Top Reasons to Consider Twitter for Your Business

Twitter Means Business

BOOK REVIEW – Twitter Means Business

“If you think education is expensive, try ignorance.” In today’s economy, none of us can afford to remain ignorant very long.

For Twitter fence-sitters, the buzz should be enough to peak your interest. If you want more proof, case studies from brands like Dell, Comcast, JetBlue, WholeFoods, and Zappos provide ample evidence that Twitter can help your business, large or small.

Julio Ojeda-Zapata, Author

I’d like to introduce you to journalist Julio Ojeda-Zapata from St. Paul, Minnesota. In his newly released “Twitter Means Business,” Julio follows the 5 companies mentioned above on Twitter, as well as provides case studies of 13 other companies.

Social-media authority Chris Brogan (@chrisbrogan) says Julio’s Twitter Means Business is the “first business-minded book about the topic that I feel comfortable recommending to companies wondering why they should consider the tool for their organization.”

Once onboard Twitter, you will be inundated with an overwhelming amount of information. Get used to that. The best thing to do is find ways to save time and headaches. Twitter Means Business helps you quickly get to the meat of what’s most important in an easy-to-read fashion with dozens of great examples and “lessons learned.”

Here are 5 ways I recommend to save time and get maximum value from Twitter Means Business:

Buy the book now. Get the eBook right away and save time and get 136 great hotlinks to Twitter resources.
Go directly to the case studies of 5 known companies (chapter 2). Read the “lessons” learned after each.
Scan 13 more case studies of lesser known upstart companies (chapter 3). Also, read “lessons” learned.
Ask questions. Specifically, go to http://AskTwitterExperts.com
For newbies, go directly to Chapter 6 (Twitter Tips, Tricks and Tools). Just jump in and test the power of Twitter for yourself. Follow the experts.

For example, I started following top Twitter expert Laura Fitton – @Pistachio – and her blog. I subscribed to it last week. Within 2 days, I received an email with a link to a post about this Twitter Means Business book. She highly recommended the book as “an accessible point of entry for anyone looking to learn more on the topic.” I check into it. The result is this review and #5.

In another case, clicking on the URL in a Tweet inspired me to do a Twitter fundraiser (read about it at http://tinyurl.com/8auxe2).

As a special gift for reading this, when you act on #5, you will get an invitation to a FREE teleseminar on Tuesday, December 30. Julio will answer the top 7 questions plus share his personal story.

Phil Johncock, Interviewer & Infopreneur